Multilingual SEO tips to follow

October 10, 2019
Digital Interpreters

A good SEO strategy can ignite your exposure on Google by honouring a top position amongst searching results. Even though grasping basic principles definitely helps you enjoy countless benefits, there are certain aspects you need to tackle when your expectations extend to an international level.

If you want to use hyphenation in your text, make sure that you either use the “automatic hyphenation” function or insert an optional hyphen manually.

Lora Carson, join CEO, Translating Company

Standard hyphens are recognized as normal characters and add an additional character to the word in which they are placed. On the one hand this means that the translation unit stored in the translation memory will not be a 100% match even if exactly the same sentence appears again without hyphenation. On the other hand, terminology recognition for this specific term will not work since the term is separated by an incorrect character.

The distributor’s parent company uses transportation-as-a-cost-of-sales as a metric to compare business units, so managing costs is critical. ClearChain technology allows customers to centralize their data, giving them the ability to see and understand their total transportation spend. The technology has also helped optimize the network and streamline deliveries, driving overall cost savings. Moreover, the distributor saw added value in efficient, professional drivers that arrived at its customers’ sites on time. As part of its communication, team members from Logistics and the distributor meet regularly to discuss metrics, data analysis, priorities and plans. The increased visibility enables data-driven decision making, and regular meetings give both parties clear direction for the future.

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